AWE TUNING launches BMW Line

AWE Tuning’s international BMW launch officially went live today. The 24 year old performance engineering firm will come to market first with a line of exhausts, then move into intakes later in the quarter, and then intercoolers further into 2015.

“This catalog has been 24 years in the making – we’ve leveraged our expertise gathered in Porsche, Audi, VW and McLaren toward what has been the largest single launch in our company’s history,” stated AWE Tuning VP of Marketing, Jesse Kramer.

Vehicles covered at launch
The AWE Tuning BMW product line will launch focusing on exhaust products for the BMW M3, M4, 335i, 435i, 328i, 428i and M235i, totaling 41 products in the exhaust family, with intakes and intercoolers to follow taking the product launch to north of 50 products at onset.

Product mix
The AWE Tuning exhaust line up will be comprised of offerings from the company’s popular SwitchPath™ Exhaust family, as well as Touring Editions and Performance Mid Pipes. Many of the exhausts in the lineup will feature AWE Tuning’s proprietary sound cancellation solution, 180 Technology™ which is behind AWE Tuning’s class-leading Audi S4 exhaust line up.

About AWE Tuning
AWE Tuning is the authority in performance engineering for European automobiles. From award winning hand-crafted Performance exhausts to track tested big turbo kits to vetted Performance products including G.I.A.C., Bilstein, H&R, Brembo and more, AWE Tuning innovates, designs, retails and distributes choice performance products globally through its preferred network of dealers, online and from its headquarters outside of Philadelphia, Pennsylvania. Since 1991, AWE Tuning’s elite team of researchers, engineers, innovators and drivers have track-tested and introduced premium performance upgrades for some of the finest automobiles in the world.